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Brand-new green mascara development.
August 28, 2019
By: Charlie Sternberg
Associate Editor
Geka’s vertTentation collection, a green packaging solution for mascara, has been selected and will be part of the MakeUp in NewYork innovation tree. The bottles are made of 100% food confirmed PCR-PET and produced from post-consumer PET-A bottle scraps by extrusion with high vacuum de-gassing, melt filtration and SSP. Every other component, including the cap, brush and wiper, is also sustainable. More Info: MakeUp in NewYork Booth #E36
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